Illustration Campaign: Stolen Land
This project is dedicated to reminding the public of the depth and history behind the land that they live and vacation on. Those who have native blood and rightfully deserve a say in the land of their ancestors have been silenced. But the conversation needs to take place.
The hope behind this project was to inspire awareness and respect for these cultures who mourn the loss of something sacred. Change isn't made without conversations. The goal of this project was clear... create something that inspires conversations.
Creating the Illustrations:
When thinking through the specifics of the illustrations, I wanted to fully embody the nature of these cultures being "taken over"... essentially fading and being overshadowed/white-washed. In order to accomplish this, I illustrated these culturally influential subjects in a grey scale. In contrast, the shapes and typography are bold in color to grab the attention of the viewer.
Tote Bag:
Just by viewing this design, you are probably reminded of the "Thank You" plastic bags that you've personally interacted with. I wanted to create a deeper, more impactful, and reality check twist to this easily recognizable design. There is a cheapness mentally connected to these plastic bags and I wanted to imitate and elevate that correlation. This land that was stolen has been treated as cheap, when in reality it is priceless to the cultures who rightfully deserve ownership of it. These bags are made out of durable materials and made to last. A representation that these cultures are still enduring, still fighting, and still deserving of recognition and rights.
T-Shirts + Sweatshirt Design:
A great way to start a conversation has always been clothing. People are way more likely to ask you a question related to your shirt than ask you out of the blue. As with everything else, the hope is that this apparel will inspire conversations about the land and rich cultures behind it. It's a stylish conversation starter, and something to wear proudly.