Basic Branding + Logo Design: CL Farms
"Our goal at CL Farms is to be your local & natural choice for a more sustainable way of living."
- Colton (Farmer & Co-Owner of CL Farms)
The goal of the project was clear... Create a logo & basic branding for a local farm in Louisiana.
Logo Mark & Variations:
When thinking about a logo concept, we were mostly inspired by Cattle Brands. Seeing that this is a farm, we felt it was more than fitting. By utilizing a serif typeface and configuring the initials in a "cattle brand" way, I feel we accomplished this concept well.
Color Palette:
When thinking through colors, we wanted to have a rustic feel & utilize color psychology to represent the core values of CL Farms.
By having a warm undertone to the palette, we are representing a family/community aspect that CL Farms is extremely passionate about. The green color helps bring in a natural/sustainable feel. And the rust color helps add the rustic element that they were looking for.
